Mission, Vision & Values
Reliable Sourcing & Responsible Distribution
To supply quality veterinary and poultry-sector products through reliable international sourcing, responsible importation, and customer-focused distribution—supporting animal health, productive farms, and the development of Ethiopia’s agricultural economy.
Trusted Supply & Competitive Poultry Growth
To become one of Ethiopia’s leading and most trusted suppliers of veterinary and poultry-sector products, while developing competitive poultry production and hatchery operations that contribute to sustainable agricultural growth.
Principles Guiding Our Operations
Quality and safety
Prioritize product quality, appropriate storage, traceability, and compliance with applicable requirements.
Integrity
Conduct business transparently and honor commitments to customers, suppliers, staff, and partners.
Agricultural impact
Support livestock and poultry productivity and contribute to a stronger agricultural value chain.
Customer focus
Provide dependable service, clear product information, and responsive support.
Professionalism
Use technical knowledge, sound management, and evidence-informed decisions.
Partnership
Build durable relationships with reputable manufacturers, regulators, distributors, farms, and professionals.
Continuous improvement
Strengthen systems, people, technology, and operational performance over time.